02
Complex Web and Mobile Product Delivery
A large web and mobile application delivery involving user accounts, administration, payments, maps, notifications, booking, loyalty tools, documents, analytics, multilingual support, offline behaviour and mobile store publication.
Web application / Mobile product delivery
Anonymized project record
Performance and stability figures reflect the measured project environment and are not general service guarantees.
ContextThe project required a complete product implementation rather than a narrow web interface. The application needed to support different user roles, a large set of user journeys, mobile behaviour, external services, payments, CRM connectivity, notifications, booking, maps, documents, analytics and store publication.
ChallengeThe main challenge was to coordinate a broad set of product functions and integrations without creating a fragmented user experience. The application had to remain usable, stable and performant while supporting more than 35 screens, more than 80 user scenarios and more than 100 business rules.
Technical responseThe product was structured as a connected web and mobile application with a user account area, administrative panel, CRM integration, payment infrastructure, push notifications, chat, geolocation, booking logic, loyalty functionality, document handling, reporting and multilingual support — including a dark theme, offline mode, AI-assisted features and mobile release preparation.
Operational valueThe project brought a broad set of product, operational and integration requirements into one working application, creating a structured environment for users, administrators and business operations while supporting mobile release, analytics, payments and external service connectivity.
MURTWEB contributionProduct structure planning, user-flow mapping, interface architecture, integration planning, API coordination, payment connection support, mobile release preparation, performance optimisation, quality testing and implementation support.